UTM Link Generator
Build clean, trackable campaign URLs for Google Analytics in seconds. Add your UTM parameters, get a QR code, and copy your link.
Campaign URL Builder
Your UTM Link
Generated Campaign URL
QR Code
Bulk UTM Link Generator
CSV format
One link per line. Use this column order:
url,source,medium,campaign,term,content,idterm, content and id are optional and can be left blank.
Generated links
How to use the UTM Link Generator
You are three quick steps away from a clean, trackable campaign link. No sign up, no limits, completely free.
Paste your website URL
Drop in the landing page you want to promote. If you forget the https, the tool adds it for you.
Fill in your UTM parameters
Add your source, medium and campaign name. Use the term, content and ID fields for deeper tracking when you need it.
Copy your link or grab the QR code
Your UTM link builds live as you type. Copy it, test it, or download the QR code and use it anywhere.
Need a batch? Use bulk mode
Open the Bulk UTM Link Generator, paste your rows as CSV, and create dozens of tracking links at once.
What is a UTM link and why it matters
A UTM link is a normal website URL with a few extra tracking tags added to the end. UTM stands for Urchin Tracking Module, named after the analytics company Google acquired in 2005 that became Google Analytics. These tags tell your analytics tool exactly where each visitor came from, so you can stop guessing which channel is working.
Without UTM parameters, a click from a LinkedIn ad and a click from a LinkedIn organic post can look identical in your reports. With them, you see the source, the channel, the campaign, and even the specific creative that drove the visit. That means you can double down on what works, cut what does not, and spend your budget with confidence. This is why a UTM builder is one of the highest leverage tools in any marketer's kit.
Here is what a finished campaign URL looks like:
https://leemjaz.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale_2026UTM parameters explained
There are five standard UTM parameters, plus the newer campaign ID that Google Analytics 4 supports. Source, medium and campaign are required. Term and content are optional but useful for granular data.
utm_sourceRequiredWhere the traffic comes from, such as google, facebook or newsletter. Think of this as who sent the visitor.
utm_mediumRequiredThe marketing channel, such as cpc, email or social. Think of this as how the visitor arrived.
utm_campaignRequiredThe specific promotion or initiative, such as spring_sale_2026 or product_launch. This groups all your links under one campaign.
utm_termOptionalThe paid keyword for search campaigns, such as running_shoes. Mostly used for paid search ads.
utm_contentOptionalUsed to tell similar links apart, such as header_link versus footer_link. Perfect for A/B testing two creatives.
utm_idOptionalA unique ID that matches imported campaign data in Google Analytics 4. Handy for larger teams and paid media.
UTM best practices for clean tracking
The biggest problem with UTM links is not forgetting to add them. It is using a different format every time, which splits your data. These simple rules keep your reports clean and reliable.
- Keep everything lowercase. Google Analytics is case sensitive, so Facebook and facebook show up as two separate sources. This tool forces lowercase for you.
- Use hyphens or underscores instead of spaces, since spaces turn into messy code in your links and reports.
- Pick one naming convention and stick to it across your whole team, so black_friday_2026 never becomes BlackFriday elsewhere.
- Never repeat the same value across parameters. If the source is facebook, do not also put facebook in the medium.
- Only tag external links that point to your site. Tagging your own internal menu links breaks the original attribution.
- Test the link before you launch and confirm the source, medium and campaign show up correctly in your analytics tool.
Who this free UTM builder is for
Marketers running paid ads, email teams tracking newsletter clicks, social media managers comparing platforms, agencies reporting for clients, and small business owners who want to know which channel actually drives sales all use a campaign URL builder to work faster and report with confidence. Instead of hand typing parameters and risking typos, you generate a clean, consistent UTM tracking link every time.
Frequently asked questions
Is this UTM link generator free to use?
Yes. The Leemjaz UTM Link Generator is completely free with no sign up, no login and no limit on how many links you can create. Everything runs in your browser, so nothing you type is stored or saved.
What is a UTM code?
A UTM code is a short piece of text added to the end of a URL that tells analytics tools where your traffic came from. It is made up of parameters like utm_source, utm_medium and utm_campaign. When someone clicks a tagged link, those values are recorded so you can measure which campaigns drive traffic and conversions.
What are the required UTM parameters?
At a minimum you need utm_source, utm_medium and utm_campaign. Google Analytics needs all three for campaign tracking to register correctly. The utm_term, utm_content and utm_id parameters are optional and are used for deeper, more granular tracking.
Do UTM parameters hurt my SEO?
No. UTM parameters are used for tracking only and are ignored by search engines for ranking purposes. They do not harm your SEO. As a good habit, use UTM links for external campaigns rather than internal navigation links on your own site.
Do UTM links work with Google Analytics 4?
Yes. GA4 reads all five standard UTM parameters and also supports utm_id. Your UTM data shows up in the Traffic Acquisition reports under the Source, Medium and Campaign dimensions, so you can see exactly how each campaign performs.
Can I create many UTM links at once?
Yes. Open the Bulk UTM Link Generator, paste your rows in CSV format, and the tool builds all of them in one click. You can then copy every generated link at once and drop them into your spreadsheet or campaign planner.
Should UTM parameters be lowercase?
Yes, lowercase is best practice. Google Analytics treats Email and email as two different values, which fragments your data. This tool has a force lowercase option turned on by default so your tracking stays clean and consistent.
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