Facebook Ads vs TikTok Ads: Which One Should You Choose in 2025?

Each Facebook and TikTok has its own advertisements for every business they target, but come 2025, companies have a decision to make: Do you think investing in Facebook or TikTok ads make more sense?

In this ultimate guide, you’ll discover the best free tools to build and manage your dropshipping store, as well as proven marketing strategies to help you drive traffic and start making sales — all without spending a single rupee.

Whether you’re a student, freelancer, stay-at-home parent, or just someone who wants to earn passive income online, this guide is written specifically for beginners who want to start dropshipping for free in 2025.

No worries though, since in this guide we will go over everything related to Facebook Ads vs TikTok Ads to analyze features, targeting, ROI, cost and which platform will better suit your business in 2025.

Facebook Ads in 2025: Still Relevant?

Facebook (now part of Meta) remains one of the most powerful advertising platforms globally, with access to:

• Facebook
  
• Instagram
  
• Messenger
  
• Audience Network
  

Over 3 billion monthly active users across these platforms make it a powerhouse for businesses to reach potential customers. However, as newer platforms like TikTok rise, many wonder whether Facebook Ads can still deliver the same impact as before.

Pros of Facebook Ads

1. Advanced Targeting Options
   Facebook is known for its sophisticated targeting capabilities. You can reach people based on factors such as:
   
   • Age
   • Gender
   • Location (from specific countries to specific zip codes)
   • Interests (e.g., fitness enthusiasts, tech lovers)
   • Behaviors (e.g., online shoppers, frequent travelers)
   • Device usage (e.g., mobile, desktop)
     
2. This level of detail helps you narrow down your audience precisely, ensuring that your ads reach the right people at the right time.
   
3. Huge Audience Base
   With over 3 billion monthly active users across Facebook, Instagram, Messenger, and Audience Network, Facebook offers access to an expansive audience. Whether your business is targeting millennials on Instagram or professionals on Facebook, the platform allows you to reach a vast, diverse audience.
   
4. Multiple Ad Formats
   Facebook supports a variety of ad formats, including:
   
   • Video Ads
   • Image Ads
   • Carousel Ads
   • Stories Ads
   • Dynamic Product Ads
     
5. This versatility allows you to experiment with different types of content to see what resonates most with your audience.
   
6. Retargeting Features
   One of Facebook’s standout features is its retargeting capabilities. If someone visits your website, watches your video, or adds an item to their cart, you can retarget them with ads on Facebook and Instagram. This can be incredibly effective in driving conversions.
   
7. Great for B2C and B2B
   Facebook Ads work well for both B2C and B2B businesses. It’s especially strong for:
   
   • Local services
   • eCommerce
   • Coaches
   • Agencies
   • Digital products
     

Cons of Facebook Ads

1. Higher CPMs (Cost Per 1,000 Impressions) in 2025
   The cost of Facebook Ads has been steadily rising over the years. CPM (Cost Per Thousand Impressions) is generally higher on Facebook compared to platforms like TikTok. This can be a barrier for businesses with limited advertising budgets.
2. Ad Fatigue
   Users are bombarded with ads on Facebook daily, leading to ad fatigue. When audiences see the same ads repeatedly, they may begin to scroll past them without engaging, making it more difficult to capture their attention.
3. iOS Privacy Updates
   Apple’s privacy updates have made it more difficult for advertisers to track user behavior across apps and websites. This limits the effectiveness of ad tracking and optimization, making it harder to measure the true ROI of Facebook campaigns.
4. TikTok Ads in 2025: The Rising Star
   TikTok has exploded in popularity over the past few years, with over 1.8 billion monthly active users as of 2025. Known for its viral, short-form videos, TikTok appeals primarily to Gen Z and Millennials but is gradually gaining traction with older demographics as well.

Pros of TikTok Ads

1. High Organic Reach
   TikTok’s algorithm is designed to give new content a chance to go viral. This allows unknown brands and creators to reach millions of people without needing a massive following or hefty ad budget. If your content is engaging enough, it can spread quickly, generating massive exposure.
   
2. Short-Form Video Power
   TikTok’s strength lies in short-form videos, typically ranging from 15 to 60 seconds. These videos are perfect for today’s fast-scrolling audience, making them highly effective for grabbing attention and generating engagement.
   
3. Great for Product Discovery
   TikTok is ideal for showcasing trendy, visual products. If your product fits a viral trend or has strong visual appeal, TikTok can give it the exposure it needs to go viral. It’s especially effective for eCommerce brands in niches like fashion, beauty, and tech.
   
4. Lower CPMs and CPCs
   Compared to Facebook, TikTok generally offers lower CPMs (Cost Per Thousand Impressions) and CPCs (Cost Per Click). This means that brands can stretch their advertising budgets further while still reaching a large audience.
   
5. TikTok Creator Marketplace
   TikTok has introduced the TikTok Creator Marketplace, which allows brands to partner with influencers at scale. This makes it easier for businesses to tap into influencer marketing and reach their target audience through trusted voices.

Cons of TikTok Ads

1. Not Ideal for B2B or Older Audiences
   While TikTok is excellent for eCommerce and consumer-focused brands, it’s not as effective for B2B (Business to Business) companies or brands targeting older audiences (35+). The platform is largely dominated by younger generations, especially Gen Z.
   
2. Requires Creative Video Content
   TikTok Ads are all about creative short-form videos. While this can be an advantage, it also means that businesses need to invest in high-quality, engaging video content. Brands that are used to static ads may find this format challenging to execute effectively.
   
3. Less Precise Targeting:
   While TikTok’s targeting options are improving, they are still not as refined as Facebook’s. TikTok’s targeting mainly focuses on age, gender, and interests, but it lacks the depth and granularity that Facebook provides. This may limit your ability to zero in on specific niche audiences.

Facebook Ads vs TikTok Ads: Side-by-Side Comparison

It’s the ideal business model for anyone looking to start an online business without taking big risks.

Which One Should You Choose in 2025?

Let’s break it down by business type:

☑️ Choose Facebook Ads if:

• You want detailed targeting options to reach a specific audience.
  
• Your audience includes older demographics (30+).
  
• You’re running lead generation, local services, or B2B offers.
  
• You have a proven funnel and budget for testing.
  

☑️ Choose TikTok Ads if:

• You sell viral, trendy, or visual products.
  
• Your audience is between 16-34.
  
• You’re willing to create short-form videos to engage your audience.
  

You want fast exposure with lower ad costs.

Run both platforms and A/B test campaigns if your budget allows. Many 7-figure brands are seeing success combining TikTok for reach and Facebook for retargeting. This hybrid approach can amplify results and help you capture different audience segments.

Real Examples

• Dropshipping Store: A store selling LED pet collars saw 8x ROAS from TikTok Ads within 3 weeks due to viral short videos showcasing the product in creative ways.
  
• Coaching Business: A coaching business offering webinars got more consistent leads with Facebook lead form ads targeting 35+ professionals.
  

Beauty Brand: A beauty brand used TikTok influencers for product reviews, then retargeted the traffic on Facebook and Instagram for conversions.

Marketing Tips from Leemjaz (Your Digital Growth Partner)

As a leading digital marketing agency, Leemjaz helps startups, eCommerce stores, and personal brands scale using paid ads.

Here are a few tips to win in 2025:

1. Repurpose Content: Create videos for TikTok and reuse them on Facebook Reels and Instagram to save time and expand your reach.
   
2. Always Test Creatives: Run 3-5 variations of each video ad to find what resonates best with your audience.
   
3. Use UGC (User-Generated Content): Consumers trust real reviews more than polished ads. Incorporate UGC into your campaigns to build trust.
   
4. Don’t Ignore Email Capture: Run lead magnets alongside ads to build your list for retargeting.
   

Track with UTM Links and GA4: Monitor your real ROI across platforms to make informed decisions on where to allocate your ad spend.

Final Verdict: TikTok or Facebook Ads?

There’s no universal answer. The right platform depends on your business model, audience, and ad budget.

• ✅ TikTok is perfect for fast visibility and lower ad costs.
  
• ✅ Facebook is better for deep targeting, retargeting, and proven funnel strategies.
  

If you’re unsure, book a free strategy call with Leemjaz — we’ll help you choose, test, and scale the platform that delivers the best return